How the British Royal Family Made Us Forget its Very-German Name

On 17 July 1917 King George V, king of the United Kingdom from 1910 to 1936, issued a proclamationchanging the name of his Royal House to Windsor and relinquishing the use of "All German Titles and Dignities.” 2017 marks the 100th anniversary of the House of Windsor.

But before we delve into the why and how, we should know that...
...Britain itself is More Germanic than You Would Care to ImagineGenetic studies have revealed that most of the white British population owes 30% of their DNA to the ancestors of modern-day Germans! The Anglo-Saxons, a people comprising of Germanic tribes who migrated to Great Britain after the breakdown of the Roman Empire, are largely responsible for substantially altering country's genetic makeup. Guess, Britishness is as German as the Royal Family.
And The Royal Family's Current Name is Still Part GermanPrince Philip, the husband of Queen Elizabeth II, was born into the House of Schleswig-Holstein-Sonderburg-Glucksburg, a Dano-German branch of…

Attention Black Friday Shoppers: Psychology predicts if you will shop tomorrow or not

Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November. It is regarded as the beginning of the Christmas shopping season. In the 1980s, the term “Black Friday” began to be used by retailers to refer to the single day of the year when retail companies finally go “into the black” (make a profit) after being "in the red" for much of the year.
Research shows that consumers would choose to shop on Black Friday again, only if their last year's experience brought them pride rather than regret. For a consumer who bags a bargain in the sale only to find the item was further discounted at a later date, the initial feeling of pride may be tempered by the regret at having bought it too soon and not receiving an even bigger discount.
Source: The Psychology of Black Friday - how Pride and Regret influence Spending by Shalini Vohra
The opposite is true, however, if a consumer was applauded for getting a good deal. The …

The American Gun Industry Pioneered 'Product Placement'


How Kraft's Shreddies Revamped Itself Without Changing Anything

What do you see in the image above? Is it a diamond? Is it a rhombus? Or is it a square, rotated 45°?

In 2008, Kraft Foods Canada capitalized on this confusion to revitalize a 78-year-old brand, Shreddies. Sales of this popular breakfast cereal had stagnated. According to a consumer research done in its Canadian market, customers wanted the brand to refresh itself without it changing anything. 
How to increase sales of a product that is loved by its customers just the way it is?
Kraft Foods accepted the challenge and launched the new & improved Shreddie, the 'Diamond Shreddies'. Hunter Somerville's idea, an intern with Kraft Food's creative agency Ogilvy & Mather Canada, became the basis of this campaign - an 'angular upgrade' to the original Shreddie, devised by a team of 'cereal scientists'. 
Packs of 'Diamond Shreddies' was launched with much fanfare. The tongue-in-cheek campaign triggered a widespread debate among consumers who were in o…

How Potato became a European Staple from Once Being Illegal


Why does Unilever's Axe 'Sound' Masculine?

Our sense of sound, sight, touch, taste, self-motion, and smell don't work independently. Professor Charles Spence of Oxford University has conclusively proved the intimate connection between our senses. He is, in fact, a leader in the field of Senseploration - the investigation of how our senses mingle and interconnect. 
Marketing departments and product-design agencies have increasingly started using Spence's findings. In 2006, the FMCG giant Unilever commissioned a study to find whether volume and pitch of the sound from an aerosol affected a person's perception of the pleasantness or forcefulness of the deodorant inside. Based on the findings, the company invested in a packaging redesign for Axe deodorant, complete with new nozzle technology. The underarm spray, which is targeted at young men, now sounds noticeably louder than the company’s gentler, female-targeted Dove brand
See how you score on this sensory test!
Source: Accounting for Taste by Nicola Twilley, The New Y…

How M&M's Became a Force by Not Melting!

M&M's are part of the main operational food ration for the US Armed Forces. The candies have been part of NASA's every space shuttle mission since Columbia 1981 and are also on the International Space Station menu.
Do you know why?
Because the candy "melts in your mouth--not in your hand!" 
In 1932, confectioner Forrest Mars Sr. moved to England and began manufacturing the Mars bar for troops in the United Kingdom. He was looking to solve a key consumer problem of the time before air-conditioning: chocolate bars melted in the heat, so Americans stopped buying them. During the Spanish Civil War, he saw soldiers eating the British made Smarties, a color-varied sugar-coatedchocolateconfectionery, as part of their rations. Mars was thrilled by the unique construct of these candies and knew it to be the perfect solution to the sales slump that hit the family business every summer. He returned to the United States and obtained a patent for M&M's manufacturing proc…