Thursday, February 11, 2016

B2B content marketing - How Xerox used content marketing to sell Color printers to Schools

Traditionally schools tend to use Black and White printers for teaching material. Xerox wanted to find a way to sell color printers to these schools. Xerox came up with a smart marketing idea through an Infographic that highlighted how Color content would benefit students.


Watch the interview with Leah Quesada, VP Marketing of Xerox



3 comments:

  1. That's admittedly a genius idea for increasing the sale of color printers, but I have to wonder if the information they're providing here is actually true.

    Sarah | O'Malley Hansen Communications

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  2. Xerox is awesome! Not only do they make great copiers and printers but they also made a great tool that lets you estimate website traffic that I now use almost daily for my internet marketing ventures. If you haven't tried it out, you should!

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  3. Companies always need print media for their aid in promoting services and products but a single office printer will not be able to give huge output to the levels that businesses need. You can try these out

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