B2B content marketing - How Xerox used content marketing to sell Color printers to Schools

Traditionally schools tend to use Black and White printers for teaching material. Xerox wanted to find a way to sell color printers to these schools. Xerox came up with a smart marketing idea through an Infographic that highlighted how Color content would benefit students.

Watch the interview with Leah Quesada, VP Marketing of Xerox


  1. That's admittedly a genius idea for increasing the sale of color printers, but I have to wonder if the information they're providing here is actually true.

    Sarah | O'Malley Hansen Communications

  2. Xerox is awesome! Not only do they make great copiers and printers but they also made a great tool that lets you estimate website traffic that I now use almost daily for my internet marketing ventures. If you haven't tried it out, you should!

  3. Companies always need print media for their aid in promoting services and products but a single office printer will not be able to give huge output to the levels that businesses need. You can try these out

  4. I admire this article for the well-researched content and excellent wording
    seo company in chennai


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