Wednesday, February 17, 2016

How Employers use Big Data to predict Employee Health issues and pregnancies

This Fortune article talks about how many Employers are using third party firms to analyse Medical reimbursements, pharmacy claims and Search queries to predict whether an employee is trying to get pregnant, is pregnant or about to undergo any major surgery.

Castlight Health is an Enterprise Healthcare management platform that lets companies provide employees with personalized tools for healthcare benefits. According to the Fortune article, Castlight has the ability to gather employees' medical information and then predict who's at risk for being diagnosed with diabetes, who's considering pregnancy and who may need a back surgery.

Also read "Behavior targeting - How Target knew about customer's pregnancy before her own Father knew about it"

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