Sunday, February 21, 2016

How short a line is more important than how fast a line is moving

Psychologists have found that we are more concerned with how long a queue is than how fast a line is moving. Given a choice, we would opt for a shorter line than a faster moving line even if the wait times are identical. 

That is why Disney hides the length of its lines by wrapping them around buildings and using long winding queues.


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