How short a line is more important than how fast a line is moving

Psychologists have found that we are more concerned with how long a queue is than how fast a line is moving. Given a choice, we would opt for a shorter line than a faster moving line even if the wait times are identical. 

That is why Disney hides the length of its lines by wrapping them around buildings and using long winding queues.


Comments

Popular posts from this blog

Freemium Pricing Model: 25% of Europe's Most Profitable Airline's Seats Are Virtually Free

How Zara became successful through efficient use of technology

Did you know? The company that help put man on Moon also ran the first TV ad