Saturday, February 13, 2016

Marketing Service - How this small restaurant delivered food in trains

Hotel Guptaji, a small restaurant in Palanpur India situated near a railway station started a food ordering service for trains passing by. Passengers traveling on this route would call the Hotel in advance to order lunch on dinner packets which would be promptly delivered to the passenger when the train stops at the station.The delivery boys keep the change ready and the entire transaction is completed within 30 seconds.  

The Hotel has even received a mention in Philip Kotler's Marketing Management , A South Asian Perspective ver 14e.











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