A 165 Year Old 'Superstar' Developed Gorilla Glass in 3 Months

Founded in 1851, Corning Inc. is one of the world's biggest glassmakers today. It boasts of annual sales of nearly $10 billion and billions in annual profits. Developer and manufacturer of the now ubiquitous Gorilla Glass, Corning is another sterling example of a "superstar" firm.





Corning has had a rich history of working with innovators from Thomas Edison to Steve Jobs. In fact, innovation is one of the key values driving Corning's business strategy. Corning regularly invests a healthy 10 percent of its revenue in R&D; to maintain and further it's technological leadership. And that's in good times and in bad. When the telecom bubble burst in 2000 and cratering fiber-optic prices sent Corning's stock from $100 to $1.50 per share by 2002, its CEO at the time reassured scientists that not only was Corning still about research but that R&D would be the path back to prosperity.

Corning has continuously reinvented itself – moving from the company that started life producing the raw material for bottles and windows, to making glass for Edison’s first light bulb, to a fiberglass pioneer and a key player in photonics, fiber optics, internet services. Its stage-gate innovation process is structured to enable a nimble response. Famously, Corning came up with its popular Gorilla Glass, a cover glass more durable than soda-lime glass or plastic, in about three months.

Corning now has its eyes set on the next glass-led revolution, a remarkably thin, rollable material called Willow. Corning imagines it will facilitate flexible smartphone designs and uber-thin, roll-up OLED displays. 



Supplement with:
You Need an Innovation Strategy by Gary P. Pisano, HBR
The Rise of Superstars, The Economist Special Report, Sept 2016

Also Read:

Comments

Popular posts from this blog

Freemium Pricing Model: 25% of Europe's Most Profitable Airline's Seats Are Virtually Free

Did you know? The company that help put man on Moon also ran the first TV ad

How Zara became successful through efficient use of technology